About
About Prioritize
We’re building the smart money app that helps you spend confidently—without black boxes.
AI-first
Built for intelligent workflows and scalable async AI—by design.
Forward-looking
Purchase planning and “can I afford this?” decisions—not just spending history.
Trust-first
Privacy-first and transparent AI explanations.
Why we exist
Personal finance should help you make decisions, not just show charts. Many tools are complicated, noisy, or optimized for engagement—not outcomes.
We’re building a better option: modern budgeting + net worth, plus purchase planning that helps you decide when to buy—and when to wait—with clear reasoning.
Our values
- Privacy-first: Your data is yours. We don’t sell it.
- Explainable AI: No black box recommendations.
- Affordable: Personal finance tools shouldn’t cost $100/year.
- Progressive disclosure: Powerful features without overwhelm.