Everything you expect—plus AI-first purchase planning.
Prioritize combines budgeting and net worth with forward-looking decisions: “Can I afford this?” and “What should I do next?”
Connect accounts and see transactions in one place. Start with mock/demo data today, add Plaid later.
Category-based budgets with rollover logic—so your plan fits real life, not a spreadsheet.
Know what you can afford before you buy. Turn “I want it” into a clear, budget-aware plan.
AI finds savings opportunities—like forgotten subscriptions and spending drift—with clear explanations.
Assets + debts in one dashboard, with trend lines that make progress feel tangible.
Privacy-first and transparent AI. You always get the “why,” and you stay in control.
Smart purchase planning—wishlist, evolved.
Still love wishlists? Great. We’re evolving them into purchase goals that understand your budget—so you can plan upgrades without guesswork.
How Prioritize compares
Forward-looking purchase planning, transparent explanations, and a clean workflow.
| Feature | Prioritize | Typical finance apps | Spreadsheets |
|---|---|---|---|
| Price / year | $79 | Varies | Free (time cost) |
| Budgeting | ✓ | ✓ | ✓ |
| Net worth | ✓ | ✓ | Manual |
| AI insights | ✓ | Varies | — |
| Purchase planning | ✓ | Limited | Manual |
| Transparent AI explanations | ✓ | Varies | — |
10 minutes to value.
Connect, understand, and take action—without drowning in charts.
Simple plans for real life.
14-day free trial. Cancel anytime before it ends to avoid being charged.
- Up to 10 accounts
- Budgeting + net worth
- AI insight cards
- Purchase planning
- Unlimited accounts
- AI coach chat
- Advanced analytics
- Investment tracking
Premium features are part of the roadmap. Base plan is available today.
Questions, answered.
What makes this different? ▾
We focus on forward-looking decisions: purchase planning, budget impact previews, and transparent explanations—not just charts.
Do you sell my data? ▾
No. We do not sell your data.
What happens to my existing wishlists? ▾
They evolve into purchase goals over time. You’ll still be able to track items, but with budget context added.